Choose your own ad

While sitting in a taxi the other day I noticed that the taxi had installed new media ad machines on the back side of the passenger seat. So if you are sitting in the back of a taxi this is what you see.

Pretty cool! You can touch one of the icons at the button and it plays you the ad for that company. You can see the last button on the row also controls the volume. I clicked on one of the ads and it was an matching game where you flip over cards. It had to do with the 2008 Master’s Cup of Tennis that was held in Shanghai. You had to match rackets, stadiums, players, etc. You could click on a player and also get their profile.

Not sure if they have these in other cities but I found my taxi ride more enjoyable.


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