So what do you get if you combine your schools needs with the power of the web? Buckle Boy! Allow me to explain
We began with a problem at the middle school: how can we raise
awareness of seatbelt safety? First, we looked for a resource with the
sticky factor – something that sticks in your mind, and makes you
think of that idea when the right stimulus is present (eg. a seatbelt).
So, we went hunting high and low on the web, and discovered a YouTube video
by a high school senior, Aaron Bingea, in Delano, Minnesota. In Aarons
videos, he personifies the seat belt, and reminds viewers that, You
have a superhero in your car.