The last couple of working days and the rest of this week I’ve been talking with high school students about why we (ISB) have given them a blog to start building their ‘Professional You‘.

When I put it in terms of Facebook is the ‘Social You’…the you with your friends, and the you while hanging out. Then your blog is and should become the ‘Professional You’. The place you mold who you are, what you are interested in, and where you want to go. The you you want colleges and universities to know about, that you want your employers to know about. The you that is preparing for life after school.

I get a lot of head nods when I explain it this way. They also appreciate that the blog is theirs. They have full admin rights, they control it, design it, layout it out, organize it. They are building their professional self…..and they get it. They get how important it is, they get that it’s something they need to be doing, and they’re excited to get started.

Of course the Professional You can and sometimes overlaps with the Social You, and that’s OK. Your goodreads.com account can post both to your blog and to your Facebook account. You can create a Facebook Fan Page to show a more professional you to colleges and universities. I also hope that some of the things you learn in social groups transfers to your professional reflections. There’s a blurry middle where content overlaps and on the extreme left and right you have your Facebook profile and your professional profile.

But that blurry part…that’s the tough part. That’s where decisions have to be made. Where students at the age of 13 need to start making decisions that we never had to make. We never had a professional side at 13….we didn’t need one. But if you are going to have a social side on the Internet then you better also start building your professional side.

We’re starting in 4th grade with student blogging, starting to build their professional you. What we’re hoping is we’ll get ahead of the curve of the Social You. That students understand that when they start a Social You that there’s this other part that people see, read, and respect and that side is just as important, if not more, than the Social You. Making decisions in that blurry area we hope become a bit easier.

Do you have a Social You and a Professional You on the Internet? Where do you draw the line? How are you teaching students to manage both?