Where are the comments?
The conversation that has been going on around Twitter over at Utechtips.com both here and here has lead to other e-mails and discussions around building networks and specifically how do you get people to comment on your blog?
The problem is….you can’t make people comment. What you can do is write compelling blog posts that make people want to leave comments. How do you do that….I’m not sure.
Seth Godin outlines 9 rules of blogging:
- Use headlines. I use them all the time now. Not just
boring ones that announce your purpose (like the one on this post) but
interesting or puzzling or engaging headlines. Headlines are perfect
for engaging busy readers.
- Realize that people have choices. With 80 million other
blogs to choose from, I know you could leave at any moment (see, there
goes someone now). So that makes blog writing shorter and faster and
- Drip, drip, drip. Bloggers don’t have to say everything at once. We can add a new idea every day, piling on a thesis over time.
- It’s okay if you leave. Bloggers aren’t afraid to include links or distractions in their writing, because we know you’ll come back if what we had to say was interesting.
- Interactivity is a great shortcut. Your readers care about
someone’s opinion even more than yours… their own. So reading your
email or your comments or your trackbacks (your choice) makes it easy
to stay relevant.
- Gimmicks aren’t as useful as insight. If you’re going to
blog successfully for months or years, sooner or later you need to
actually say something. Same goes for your writing.
- Don’t be afraid of lists. People like lists.
- Show up. Not writing is not a useful way of expressing your ideas. Waiting for perfect is a lousy strategy.
- Say it. Don’t hide, don’t embellish.
These are some great ideas that hopefully have you thinking. But the best idea is
Learn to use the power of linked content. That is what makes the web a….well….web. Understanding how to get your blog linked into the network is important. So here are a couple things I would start with as a new blogger and I hope that others will add their ideas in the comments below.
1)Register your blog with Technorati
Technorati is not only used as a search engine by other bloggers (those most likely to leave comments) but many people use RSS feeds from the different Technorati tags to aggregate information. Being connected into Technorati gives you a wide net as those tags can be and are used for other search sites as well.
2)Learn to use Technorati tags
After you have registered your blog spend some time learning about tagging information. If you are using your own hosted WordPress the Tag to Technorati plugin is an easy way to make sure you are tagging your posts and that Technorati will pick up those tags.
If you are using Blogger. Get use to using what it calls labels (Why blogger doesn’t call them tags like everyone else is beyond me!). If your blog is registered with Technorati and you label your blog posts then Technorati will pick those up as Technorati Tags (Or so is my understanding I don’t use blogger…anyone?).
3)Leave comments and leave your URL
The best way to get eyeballs on your site is to leave comments on other blogs and make sure you leave behind your blog address as well. Many times the author of the blog will follow the link to check out who left the comment and to learn more about you (I do) and other commenter’s do the same.
4)Link, Link, Link
Link to other bloggers. Read other bloggers and make sure you link to them. Those links (known in the blogosphere as Pingbacks) show up as comments on most blogs and it’s a way to again link information together.
The amount of content on your blog makes a difference as well. I for one benefit from just the sheer amount of content I now have on my blog (some 660+ posts). That content is picked up by search engines and nearly 40% of my traffic each day comes from search engines (Google specifically). So just know that it takes time. People do not just show up and start commenting on your blog. There is a process that readers go through from lurking to commenting.
Write what you’re thinking, be true to who you are, and find your niche in a niche market. My niche is as an international educator. I have the feeling if I was to move back to the States that I’d be just another educational blogger. But I have a niche as an international technology educator. There are a few of us out here, but it’s still a pretty small niche.
I got my first comment on my 10th post. I didn’t get two comments on the same post until around the 100 post mark. So it takes time, write because you want to, write for you, don’t worry about the comments. What I have found lately is how much I end up searching my own site looking for something that I wrote, a website I know I mentioned, or just to reflect on what I was thinking. I write as a way to store my thoughts, as a way to reflect on my practice and share with the larger community. If you decide to leave a comment great….if not I have my thoughts down to share with others if they ask.
Find your niche, find your purpose, and then just blog!