Comments on: When to start teaching self branding

By: Creating your Personal Brand | International School Information Aggregator

Creating your Personal Brand | International School Information Aggregator — Sat, 17 Apr 2010 07:42:58 +0000

[...] Related posts:When to start teaching self branding [...]

By: Daniel

Daniel — Mon, 09 Nov 2009 11:50:01 +0000

Hello there. I was just on my blog when I saw that there was link here that led to it… Anyways,our “brand” names aren’t as hard as you think they would be to remember. The first part (Daniel) is my name. Then 03 means I’m the third Daniel in my grade. pd stands for Pudong (location of our school) and 2014 stands for the year we graduate out of high school. Although I use another “brand” name, I think this one works just fine.

By: Vanessa

Vanessa — Thu, 06 Aug 2009 14:29:32 +0000

The idea of branding children is grotesque. Human beings are not brands. Can we let them be kids for a while before we start branding them or teaching them to brand themselves? There is a real world of real plants, animals and people to explore.

By: Miscellaneous Resources | PPS Elementary Technology Leaders Cadre (TLC)

Miscellaneous Resources | PPS Elementary Technology Leaders Cadre (TLC) — Thu, 11 Jun 2009 15:38:30 +0000

[...] When to start teaching self-branding http://www.thethinkingstick.com/when-to-start-teaching-self-branding [...]

By: Why Should Middle School Students Blog? | PPS Elementary Technology Leaders Cadre (TLC)

Thu, 11 Jun 2009 15:12:17 +0000

[...] post from Wesley Fryer…leads to another post about when to start teaching personal branding from Jeff Utecht. Create a free edublog to get [...]

By: Glen

Glen — Tue, 02 Jun 2009 05:16:18 +0000

When to start teaching self branding: http://bit.ly/12GaQx

By: Elizabeth

Elizabeth — Wed, 13 May 2009 03:45:41 +0000

When looking at this from a purely marketing perspective (here we go my undergrad degree in Business Marketing rearing it’s head again)……..

The 4 P’s of market positioning come to mind:
Product-is there a need?
Price-does it warrant a monetary value…if so what?
Place-where will this product be found?
Promotion- how will others know this product exists?

Turning this into something applicable for students:
Product- it already exists…the student!
Price- not really applicable in lower grades but in high school students definitely start thinking about future careers and this is linked to income.
Place-to me this is all about student choices…what instrument do you want to play…what HS courses do you want to take…what college do you want to go to….what social group to you associate yourself with?
Promotion- I know that this has been talked about before when discussing students usage of social media.

For an individual I would say that all of these 4 P questions need to be answered and thought about to be exactly who you want to be. For the most part this is done in schools just not in an organized fashion.

By: David Gran

David Gran — Tue, 12 May 2009 04:33:05 +0000

Sure, I take your point. I don’t think we can create a ‘brand’ for them though (nor should we) – in the sense that you were describing. To me, what your suggesting is something that is not just a label (which is what the school provides) but an idea that is tied up in the individual student’s identity. I do think its a great idea to talk about that concept with the students – and good point about the art curriculum… in fact I do recall seeing lessons about creating personal logos- well before ’2.0 culture’, it would be interesting to find new ways to integrate it.

By: Jeff Utecht

Jeff Utecht — Fri, 08 May 2009 03:22:06 +0000

I agree with you. But if schools are not actively teaching students how to brand then do we need to create that brand for them? Which we did at SAS. It’s not the best…as schools have to worry about privacy and such.

What I would love is that we start teaching branding in schools and do exactly what you say. Is this the new art class? Understanding logos, brands, etc? Does this become part of the art curriculum?

By: David Gran

David Gran — Thu, 07 May 2009 14:56:58 +0000

Great post Jeff- and I’d include in a sense of branding a design element as well. Speaking of which, what happened to your logo?

In all seriousness, I do have a slight disagreement with one of your points. In the case of Daniel, the name “daniel03pd2014″ doesn’t serve as a ‘brand’, in fact, i believe it has the opposite effect. To me, the concept of a ‘brand’ is something that is easily recognizable and associative. “The Thinking Stick” is good example of a brand because it associates a mental image with the idea. Image works with text to create a more cohesive and memorable impression (which is another reason I liked the bat on your site, but that’s another issue). On the other hand a name like “daniel03pd2014″ is not only forgettable, but hard to remember – even, I would guess, for Daniel.

I understand why schools would do this (I was still in the tech department when that was agreed to at SAS), its efficient and easy to manage. However, in the context of your discussion here, I think there is a greater possibility that it disengages the students, rather than engages them.