Comments on: The wheels are spinning at SAS http://www.thethinkingstick.com/the-wheels-are-spinning-at-sas Jeff Utecht - Educator, Consultant, Presenter Tue, 27 Jul 2010 18:41:08 +0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Lidia http://www.thethinkingstick.com/the-wheels-are-spinning-at-sas/comment-page-1#comment-26642 Lidia Mon, 21 Apr 2008 17:42:21 +0000 http://www.thethinkingstick.com/?p=659#comment-26642 Hi Jeff, I am a fan reader of your site! And Netvibes is wonderful for feedkeeping. In our school I think people are still afraid of the computer and technology implementation is being done very slow But I try every day to get our staff more involve in technology. Hi Jeff,
I am a fan reader of your site! And Netvibes is wonderful for feedkeeping. In our school I think people are still afraid of the computer and technology implementation is being done very slow

But I try every day to get our staff more involve in technology.

]]> By: Jeff Utecht http://www.thethinkingstick.com/the-wheels-are-spinning-at-sas/comment-page-1#comment-26633 Jeff Utecht Thu, 17 Apr 2008 22:13:00 +0000 http://www.thethinkingstick.com/?p=659#comment-26633 WOM is important and probably more important than your online presence as a school. At the same time I think that schools that are starting to build their online presence now will be a step ahead when the rest of the world catches on. We are an international school. We have students coming and going weekly as families move in and out of Shanghai. Many of them use the web as a way to research schools in China. That is who we need to be building our online presence for. They are not in china so WOM isn't an option for them or for our school. But WOW (Word of Web) is. By creating places on the web that engage new students in conversations before they even arrive and gives them a positive feeling about the school is a marketing tool. Again, the kudos go to our Administration who are starting to see where all of this is going (and will very little of me beating them over the head with it.) ;) WOM is important and probably more important than your online presence as a school. At the same time I think that schools that are starting to build their online presence now will be a step ahead when the rest of the world catches on.

We are an international school. We have students coming and going weekly as families move in and out of Shanghai. Many of them use the web as a way to research schools in China. That is who we need to be building our online presence for. They are not in china so WOM isn’t an option for them or for our school. But WOW (Word of Web) is. By creating places on the web that engage new students in conversations before they even arrive and gives them a positive feeling about the school is a marketing tool.

Again, the kudos go to our Administration who are starting to see where all of this is going (and will very little of me beating them over the head with it.) ;)

]]> By: Doug Stoltz http://www.thethinkingstick.com/the-wheels-are-spinning-at-sas/comment-page-1#comment-26629 Doug Stoltz Thu, 17 Apr 2008 12:14:28 +0000 http://www.thethinkingstick.com/?p=659#comment-26629 Hi Jeff, Like you, I am interested in marketing my school, an Indonesian ‘national plus’ school. In Indonesia at least word of mouth marketing, aka advocacy, is very important. A couple blog posts on topic: Summary of Guy Kawasaki’s chat with eBay founder Pierre Omidyer (http://montysbox.typepad.com/excuse_me_while_i_digress/2006/06/summary_of_guy_.html) and Where WOM starts – and how it’s passed on (http://precipice.wordpress.com/2006/07/11/where-wom-starts-and-how-its-passed-on/). My approach to marketing is basically to increase our presence on the net. I like to think the most significant activity is my blog, which is directed for, to and at our present clients. But I discovered that few use RSS and not many read my blog regularly. Which raises the question of measuring the impact of web marketing activities. I am amazed that few private schools in Indonesia are trying to exploit the web and the potent marketing opportunity it offers. I hope you discuss this topic further in the future, especially as it applies to schools. Doug Stoltz Hi Jeff,
Like you, I am interested in marketing my school, an Indonesian ‘national plus’ school. In Indonesia at least word of mouth marketing, aka advocacy, is very important. A couple blog posts on topic: Summary of Guy Kawasaki’s chat with eBay founder Pierre Omidyer (http://montysbox.typepad.com/excuse_me_while_i_digress/2006/06/summary_of_guy_.html) and Where WOM starts – and how it’s passed on (http://precipice.wordpress.com/2006/07/11/where-wom-starts-and-how-its-passed-on/).
My approach to marketing is basically to increase our presence on the net. I like to think the most significant activity is my blog, which is directed for, to and at our present clients. But I discovered that few use RSS and not many read my blog regularly. Which raises the question of measuring the impact of web marketing activities.
I am amazed that few private schools in Indonesia are trying to exploit the web and the potent marketing opportunity it offers. I hope you discuss this topic further in the future, especially as it applies to schools.
Doug Stoltz

]]> By: Doug Stoltz http://www.thethinkingstick.com/the-wheels-are-spinning-at-sas/comment-page-1#comment-26625 Doug Stoltz Thu, 17 Apr 2008 03:11:55 +0000 http://www.thethinkingstick.com/?p=659#comment-26625 Hi Jeff; Like you I am interested in using the web to market my school in Indonesia. There are a couple interesting posts on word of mouth marketing, which is so important at least in Indonesia, in montysbox.typepad.com (92% of word of mouth happens offline) and http://precipice.wordpress.com on Where WOM starts - and how it's passed on. My approach to marketing is multifaceted. I like to think the most important component is blogging to, for, at my present clients. But I discovered that most don't use RSS and few follow my blog. We are also exploring other ways of increasing our web presence such as putting videos on Youtube. All of this requires a tech-savvy staff, which is slowly getting in place. And then there's the issue of trying to measure the effectiveness of these marketing ploys. My school is categorized as an Indonesian 'national plus' school; I am amazed at the lack of exploitation of the web in marketing of such schools. I hope you come back to this issue in the future. Hi Jeff;
Like you I am interested in using the web to market my school in Indonesia. There are a couple interesting posts on word of mouth marketing, which is so important at least in Indonesia, in montysbox.typepad.com (92% of word of mouth happens offline) and http://precipice.wordpress.com on Where WOM starts – and how it’s passed on.
My approach to marketing is multifaceted. I like to think the most important component is blogging to, for, at my present clients. But I discovered that most don’t use RSS and few follow my blog. We are also exploring other ways of increasing our web presence such as putting videos on Youtube. All of this requires a tech-savvy staff, which is slowly getting in place.
And then there’s the issue of trying to measure the effectiveness of these marketing ploys.
My school is categorized as an Indonesian ‘national plus’ school; I am amazed at the lack of exploitation of the web in marketing of such schools. I hope you come back to this issue in the future.

]]> By: Brian http://www.thethinkingstick.com/the-wheels-are-spinning-at-sas/comment-page-1#comment-26623 Brian Wed, 16 Apr 2008 11:41:12 +0000 http://www.thethinkingstick.com/?p=659#comment-26623 Bravo, Andy's actions are impressive, this is the perception I see outside of China and it's from the schools blog, podcast shows, and twitter account activities. It's great seeing a forward thinking administrator putting words into action. I look forward to SASChina's continued educational endeavors in the Web 2.0 front. I'm hoping more school's open up Twitter spaces so we all can start sharing everything together. I'm unsure were it will lead but this movement into the unknown is exciting. Bravo,

Andy’s actions are impressive, this is the perception I see outside of China and it’s from the schools blog, podcast shows, and twitter account activities. It’s great seeing a forward thinking administrator putting words into action. I look forward to SASChina’s continued educational endeavors in the Web 2.0 front.

I’m hoping more school’s open up Twitter spaces so we all can start sharing everything together. I’m unsure were it will lead but this movement into the unknown is exciting.

]]> By: Robin http://www.thethinkingstick.com/the-wheels-are-spinning-at-sas/comment-page-1#comment-26622 Robin Wed, 16 Apr 2008 10:56:28 +0000 http://www.thethinkingstick.com/?p=659#comment-26622 WOW! I love the Netvibes Universe for the schools. It makes so much sense to take the feeds and combine them for the school community in one place. I am going to share this idea with people in my district. WOW! I love the Netvibes Universe for the schools. It makes so much sense to take the feeds and combine them for the school community in one place. I am going to share this idea with people in my district.

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