The wheels are spinning at SAS

We all know what happens when you get administrators that understand this Web 2.0 stuff. Shift happens!

Gourmet Geeks Image Andy Torris a good friend of mine, fellow Gourmet Geek, and oh yeah Deputy Superintendent at our school has the wheels a spinning on what Web 2.0 can mean for a school community.

We had a great conversation starter today. What Andy and I really need is a day or two to talk through how this stuff will/can work….and we both believe it can.

“I know there is power in Twitter!” he says has he starts talking about the Twitter account he set up for our school.
We have some ideas on how our community can use Twitter to stay up on what is happening within the school. The school can use it to point to recent or updated information.


Think of the following as Twitter updates:

Practice for softball has been canceled today do to rain.

Don’t forget to vote in the board election this week.

Latest posting from principals can be found here.

Fund raiser this week for Habitat for Humanity remember to support our clubs!


As Andy and I continued talking today we both started talking about marketing and communication and how these tools could be very powerful for a private school such as ours in Shanghai. We also talked about Facebook and having more of a presence there.

“I’ve already created an account.” he says with a smile on his face.

Our conversation goes even deeper about how we need/can engage students at this level. We also talk about the new site I launched today for our school. A Netvibes Universe page that has all our feeds in one place. You can go to www.saschinaonline.org and you will be redirected to our Universe (check out my Universe via the new link at the top of my blog).

This type of site I think has some great power for larger school districts. Could you imagine being in a school district of 20 or 30 schools and have one site like this for the community that brings the district together?

I’ve been reading a lot about marketing lately and I think that’s part of all this. We need to market our schools to our students, our parents, our communities. How do we do that? What tools can we use?

If you’re not already following Andy I would add him to your list of reads. He’s an administrator who can see the larger picture and together we’re gonna figure out how a school can embrace these tools and use them in a multitude of ways to communicate and market our school to the community of Shanghai and expats that might be moving here.