Your School’s Profile: Are you keeping up?

This is something I’m pretty passionate about and something I think most schools don’t fully understand yet. In a socially connected world where communities trump content schools need to continue to monitor and adjust where their community is moving to, what tools are they adopting, and what content they are creating, talking about, and using to connect to each other. It use to be you only had to worry about your school website Then it was the wikipedia entry Then came videos that kids were uploading to YouTube and Myspace Next came Facebook Shortly after that Twitter and now location services (Foursquare, Facebook Places, Gowalla and Google Latitude ) Your school does have a presence on all these sites right? At the end of last school year I was the only one checking into ISB (Foursquare link) via Foursquare. The Mayorship was all mine! Then somewhere around September I get a notice that I was bumped from being the mayor of our school. A little investigation found out that it was an 11th grade girl at our school. Over the next couple of months we battled it out for the Mayorship…I leave for winter break only to come back and find that Foursquare had taken off at our school.   Click to Enlarge Seeing that the community was building here it was time to make it official as there were a few different venues floating around for our school. So I followed the steps on Foursquare to claim the venue…a pretty easy process. After I officially claimed the venue for our school I could add information such as the correct address, link to website, link to twitter account, and even offer specials to students.  I ran a special that if students checked in 5 days in a row I would buy their lunch (attendance taker?). I gave away two lunches in January and then started thinking about other specials you could run for parents, students and the community. You really could have some fun with this. (i.e. Check-ins during sporting event give-aways. Attendance check-ins, daily give-aways…..free lunch from the school to a random person check-in.) Of course you also need to understand that you can’t control everything…especially location based services like this one. We have the school as the official venue on Foursquare. But kids have gone crazy and you can also find: ISB Library ISB Cafeteria ISB Dance Room...

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Taking control of your school's profile: Where to start

So I woke up this morning to find that my post last night on school’s taking control of their profiles has started a little conversation. I gave a talk on this topic to educators and administrators at the EARCOS conference in March that scared a few, made a few jump into action, and others left shaking their heads not knowing what to do. So where do you start? First you need to understand that I work at a private international school. At the end of the day we are serving customers and need to understand where our customers are coming from and where they go to find information about our school. This is the reason why I think my talk at EARCOS hit home with so many. There are over 100 international schools that belong to EARCOS. We are all private, we all have customers, and in many cases we are completing with other international schools in our cities for those customers. So the image of our schools might be different then those of a public school. Although I would argue that a public schools image has a lot to do with how students ‘feel’ about school to begin with. In the comment that Doug Johnson left he asks what steps I think schools should take, where should they start? The long and short of it: Start where your customers (students) are! You need to start shaping your school’s profile in those social-networks that your students use. Internationally, that mean Facebook. I encourage you to go to Facebook and start searching high schools that you know (this is more of a high school thing). Why Facebook? Internationally that’s where our kids are. In a presentation earlier this year to the high school student body I asked them how many had a facebook page. Easily 95% raised their hands. That should be a dead give away to the school that this is where the students are, this is where they find, and look for information. Ask the students at your school. What is the “hot” social space for them…and then get there! Case in point. This comment written on the wall of a group started by students. (Taken from an open group on facebook without permission) Step 1 High Schools especially should start by creating a group on Facebook that they can control the content on. Then invite their students...

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