So I woke up this morning to find that my post last night on school’s taking control of their profiles has started a little conversation. I gave a talk on this topic to educators and administrators at the EARCOS conference in March that scared a few, made a few jump into action, and others left shaking their heads not knowing what to do.

So where do you start? First you need to understand that I work at a private international school. At the end of the day we are serving customers and need to understand where our customers are coming from and where More >