Napster was started in June 1999 and for many marked the beginning of an era of free digital music.

For the next 10 years the music industry would try to stop people from downloading free, and what they claimed to be, illegal music.

In January 2009 the largest online music store in the world, Apple’s iTunes, announced it will offer all 10 million songs DRM free, allowing people to download and share their music without any Digital Rights Management.

It took the music industry 10 years to change to a new model, to understand a new landscape, and to learn to take advantage of it.

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