Your School’s Profile: Are you keeping up?

This is something I’m pretty passionate about and something I think most schools don’t fully understand yet. In a socially connected world where communities trump content schools need to continue to monitor and adjust where their community is moving to, what tools are they adopting, and what content they are creating, talking about, and using to connect to each other. It use to be you only had to worry about your school website Then it was the wikipedia entry Then came videos that kids were uploading to YouTube and Myspace Next came Facebook Shortly after that Twitter and now location services (Foursquare, Facebook Places, Gowalla and Google Latitude ) Your school does have a presence on all these sites right? At the end of last school year I was the only one checking into ISB (Foursquare link) via Foursquare. The Mayorship was all mine! Then somewhere around September I get a notice that I was bumped from being the mayor of our school. A little investigation found out that it was an 11th grade girl at our school. Over the next couple of months we battled it out for the Mayorship…I leave for winter break only to come back and find that Foursquare had taken off at our school.   Click to Enlarge Seeing that the community was building here it was time to make it official as there were a few different venues floating around for our school. So I followed the steps on Foursquare to claim the venue…a pretty easy process. After I officially claimed the venue for our school I could add information such as the correct address, link to website, link to twitter account, and even offer specials to students.  I ran a special that if students checked in 5 days in a row I would buy their lunch (attendance taker?). I gave away two lunches in January and then started thinking about other specials you could run for parents, students and the community. You really could have some fun with this. (i.e. Check-ins during sporting event give-aways. Attendance check-ins, daily give-aways…..free lunch from the school to a random person check-in.) Of course you also need to understand that you can’t control everything…especially location based services like this one. We have the school as the official venue on Foursquare. But kids have gone crazy and you can also find: ISB Library ISB Cafeteria ISB Dance Room...

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