Creating your Personal Brand

At day two of the #ADE2010 conference here in Singapore we focused our time on thinking about personal branding. Something that I believe all educators should think about and that I’ve discussed on this blog here, here and here. The presentation from Apple I believe was spot on in the fact that educators do not take enough time to pat themselves on the back, reflect, and think about themselves as a brand. Especially international teachers like myself who go recruiting ever 3 to 5 years and need to understand that their name and skills are their brand and can help them in getting hired. What I’m not sure on….and the verdict is still out…..is why Apple had us spend a whole day focusing on branding ourselves. What’s in it for them? The fact that you would have all these educators out there who have websites/brands and have ADE on their resume? I’m not clear on the overall outcome of why we spent a whole day on this at this point…so I’ll reserve judgment till later. Finding your niche I talked with a couple other ADErs today who were struggling with getting started with branding themselves. I found it interesting that while Apple employees were introducing the concept to us they never talked about niche markets or audiences. Yet I find it helpful to start thinking about what your brand is, what your voice is to first workout who you plan to brand yourself too. I talked with a high school history teacher who saw his audience as his students. Helping him to think about what it means to be an ADE and who that audience is he will be able to support, we narrowed it down to high school history teachers who are successfully integrating technology in their classrooms. Now that seems like a pretty small audience until you think about just how many history teachers there are in the world, and how many of those are looking for resources on the internet to help them teach their lessons….and you find your audience to brand yourself too (36 History Teachers on Twitter via wefollow.com). From there he could brainstorm what his brand might look like and design a website that was tailor make for that niche audience on the web today. Apple brought in Joseph Linaschke to help us brainstorm and think through our brands. An amazing photographer who...

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